(401) 363-8558

Fractional Full Measure LLC

Fractional Full Measure LLCFractional Full Measure LLCFractional Full Measure LLC

Fractional Full Measure LLC

Fractional Full Measure LLCFractional Full Measure LLCFractional Full Measure LLC
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(401) 363-8558


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Is your business at a fork in the road?

Every business hits that fork in the road. You can keep guessing or build a system that works. 

We’ll help you take the path that leads to real sales results. 

No BS. No flavor-of-the-month tech hype. No dusty off-the-shelf playbooks. 

Just proven sales leadership tailored to your business.

FFM Services for Business Growth

Make your success simpler! Retainer, project-based and hourly services.

Fractional VP of Sales

A Fractional VP of Sales is an experienced sales executive who works with your business part-time or on a project basis, giving you top-tier leadership without the full-time cost. 

  • Put structure around prospecting, pipeline, and closing so sales aren’t just ad hoc or founder-led.
  • Get senior-level expertise when you need it, without the cost of a permanent executive.
  • From pricing and positioning to outreach and closing tactics, align sales efforts with business goals.


Lead Generation Optimization

Need more qualified leads without wasting time?  We jump in on a project basis to sharpen your funnel and boost results:

  • Pinpoint what’s working and cut what’s not.
  • Zero in on your best-fit customers.
  • Refresh outreach that gets prospects to respond.
  • Put tools and processes in place that scale.
  • Equip your team with a custom playbook that works for you


Playbooks and Enablement Tech

On a project basis, we step in to strengthen the tools and processes that drive consistency and growth:

  • Document winning approaches so every rep follows the same proven path.
  • Cut through the noise to choose tech that fits your budget and growth goals.
  • Apply the latest technology, including AI, for prospecting and selling to drive better outcomes.


First-Time Sales Manager Coaching

Stepping into sales leadership for the first time is overwhelming. We provide the guidance to succeed from day one:

  • Learn how to set expectations and manage your team without second-guessing.
  • Gain practical tools for forecasting, pipeline reviews, and coaching reps effectively.
  • Shift from being “one of the team” to leading with authority and trust.

Sales Coaching for Founders

Running a business often means wearing the head of sales hat, even if it’s not your background. Founder-focused sales coaching helps you step up with confidence. 

  • Master the art of leading conversations, asking the right questions, and closing with confidence.
  • Build discipline around pipeline management and sales activity so deals don’t slip through the cracks.
  • Make the shift from doing every deal yourself to becoming the sales leader your  business needs.


Sales Leadership for Private Equity

We help PE firms maximize portfolio value. 

  • Professionalize a founder-led or underdeveloped sales function. We install structure and process without the cost or delay of hiring a full-time senior executive.
  • Bridge leadership gaps post-acquisition. We provide immediate sales leadership while the PE firm recruits a permanent CRO/VP. 
  • Accelerate growth during the hold period. We focus on ideas to drive revenue and pipeline velocity.  

The information provided on this website is for general informational purposes only. While we strive to provide accurate and up-to-date information, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability of the information contained on this website.

Frequently Asked Questions

We talk to a lot of business owners who are considering a Fractional VP of Sales for the first time. Here are the questions they ask most often, along with straightforward answers to help you decide if it’s the right fit.

A senior sales executive, part-time. I step in to design strategy, build repeatable processes, and coach your team, without the cost of a full-time hire. You only pay for the time and scope you need.


Typical signs include:

  • Sales are still founder-led
  • Growth has plateaued
  • Your sales team is working hard but lacks a playbook

If you’re wondering “Why isn’t revenue growing faster?" or “How do I make sales less dependent on me?"  a fractional engagement is likely the right fit.


Expect to shift from ad-hoc, personality-driven sales to a structured, repeatable system.  That results in stronger pipelines, higher conversion rates, and a sales system that scales beyond individuals.


It’s flexible. Most clients engage us for a set number of days or hours each month. We are not just giving advice. We are:  

  • Leading sales meetings
  • Building your playbook
  • Helping implement real changes

You get the impact of a senior leader at a pace that fits your bustness. 


Consultants give advice. A Fractional VP of Sales drives execution and delivers results.


Compared to a full-time VP (often six figures + benefits + equity)? Not even close.

With a fractional model you:

  • Pay only for what you need
  • Get senior-level impact at 20–30% of the cost
  • Avoid the risk of a mis-hire (and misfire) at a critical growth stage 


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Fractional Full Measure Sales Leadership LLC

mark@fullmeasuresales.com

(401) 363-8558

 

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