Is your business at a fork in the road?
Every business hits that fork in the road. You can keep guessing or build a system that works.
We’ll help you take the path that leads to real sales results.
No BS. No flavor-of-the-month tech hype. No dusty off-the-shelf playbooks.
Just proven sales leadership tailored to your business.
FFM Services for Business Growth
Make your success simpler! Retainer, project-based and hourly services.
Fractional VP of Sales
A Fractional VP of Sales is an experienced sales executive who works with your business part-time or on a project basis, giving you top-tier leadership without the full-time cost.
- Put structure around prospecting, pipeline, and closing so sales aren’t just ad hoc or founder-led.
- Get senior-level expertise when you need it, without the cost of a permanent executive.
- From pricing and positioning to outreach and closing tactics, align sales efforts with business goals.
Lead Generation Optimization
Need more qualified leads without wasting time? We jump in on a project basis to sharpen your funnel and boost results:
- Pinpoint what’s working and cut what’s not.
- Zero in on your best-fit customers.
- Refresh outreach that gets prospects to respond.
- Put tools and processes in place that scale.
- Equip your team with a custom playbook that works for you
Playbooks and Enablement Tech
On a project basis, we step in to strengthen the tools and processes that drive consistency and growth:
- Document winning approaches so every rep follows the same proven path.
- Cut through the noise to choose tech that fits your budget and growth goals.
- Apply the latest technology, including AI, for prospecting and selling to drive better outcomes.
First-Time Sales Manager Coaching
Stepping into sales leadership for the first time is overwhelming. We provide the guidance to succeed from day one:
- Learn how to set expectations and manage your team without second-guessing.
- Gain practical tools for forecasting, pipeline reviews, and coaching reps effectively.
- Shift from being “one of the team” to leading with authority and trust.
Sales Coaching for Founders
Running a business often means wearing the head of sales hat, even if it’s not your background. Founder-focused sales coaching helps you step up with confidence.
- Master the art of leading conversations, asking the right questions, and closing with confidence.
- Build discipline around pipeline management and sales activity so deals don’t slip through the cracks.
- Make the shift from doing every deal yourself to becoming the sales leader your business needs.
Sales Leadership for Private Equity
We help PE firms maximize portfolio value.
- Professionalize a founder-led or underdeveloped sales function. We install structure and process without the cost or delay of hiring a full-time senior executive.
- Bridge leadership gaps post-acquisition. We provide immediate sales leadership while the PE firm recruits a permanent CRO/VP.
- Accelerate growth during the hold period. We focus on ideas to drive revenue and pipeline velocity.
The information provided on this website is for general informational purposes only. While we strive to provide accurate and up-to-date information, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability of the information contained on this website.
Founder Sales Coaching Program
First Pitch to Scalable Growth
Building a startup is thrilling and selling your first customers is even more exhilarating. But for many founders, the leap from product creator to confident salesperson can feel like a foreign language. That’s where Founder Sales Coaching comes in. At Fractional Full Measure, we help startup leaders master the skills, strategies, and mindset needed to sell effectively, accelerate revenue, and scale beyond the founder-led stage.
Why Founder-Led Selling Matters
In the early days, nobody knows your product or your vision better than you. Investors, partners, and customers expect to hear directly from the founder. Your ability to articulate value, handle objections, and close deals is often the difference between getting traction or stalling out. Our coaching builds that confidence from the ground up, so you can talk less like an engineer and more like a trusted advisor who understands customer pain and how to solve it.
Master the Fundamentals of a Repeatable Sales Process
Selling isn’t just about charisma. It’s about creating a structured, repeatable system that moves prospects from first conversation to signed agreement. We’ll help you design a B2B sales playbook tailored to your market, with clear steps for discovery calls, demos, proposals, and follow-ups. Together, we’ll focus on sales process optimization, mapping each stage of your funnel to proven actions that drive predictable outcomes. This isn’t a one-size-fits-all template; it’s a custom strategy you can use to train your first hires and scale confidently.
Find and Prove Product-Market Fit
Many startups struggle to separate “nice-to-have” interest from true demand. Through structured coaching, we guide you in testing assumptions, refining messaging, and tracking the right sales metrics and KPIs. By linking conversations to data, you’ll spot patterns that reveal real product-market fit and set the stage for pipeline acceleration and SaaS sales growth.
Prepare for Your First Sales Hires
The end goal isn’t for you to sell forever—it’s to build a team that can sell without you. As you gain traction, we’ll help you identify the right time to recruit, create effective job descriptions, and set performance benchmarks. We’ll even support onboarding and early management, ensuring your first sales hires have the playbooks, tools, and accountability to succeed.
Confidence, Clarity, and Measurable Growth
Our founder sales coaching blends practical techniques with a clear revenue growth strategy. You’ll learn how to drive customer acquisition with a focused go-to-market strategy, strengthen net revenue retention, and avoid the chaos of ad-hoc selling. More than tactics, you’ll develop the mindset of a sales leader who can inspire a team and scale a business.
Selling is not a detour from your vision. It’s the engine that fuels it. With Fractional Full Measure as your partner, you’ll gain the confidence to close deals today and the foundation to build a world-class sales organization tomorrow.