About Fractional Full Measure LLC
The FFM Approach
The FFM Approach
The FFM Approach
FFM believes that achieving business growth shouldn't force you to choose between cookie-cutter solutions and unaffordable fees. Our approach is straightforward: we listen to your unique challenges, develop tailored business growth strategies for your specific situation, and provide practical guidance you can afford. With our Fractional V
FFM believes that achieving business growth shouldn't force you to choose between cookie-cutter solutions and unaffordable fees. Our approach is straightforward: we listen to your unique challenges, develop tailored business growth strategies for your specific situation, and provide practical guidance you can afford. With our Fractional VP of Sales service, there are no trendy tech promises or one-size-fits-all playbooks. Just proven strategies designed specifically for your next revenue milestone.
Founder
The FFM Approach
The FFM Approach
I’m Mark Jacobs, founder of Fractional Full Measure. After two decades leading revenue teams for startups, PE-backed firms, and Fortune 500 companies, I saw one recurring roadblock: founders struggle to turn their personal selling style into a repeatable team process. I step in as a Fractional VP of Sales to design playbooks, metrics, and
I’m Mark Jacobs, founder of Fractional Full Measure. After two decades leading revenue teams for startups, PE-backed firms, and Fortune 500 companies, I saw one recurring roadblock: founders struggle to turn their personal selling style into a repeatable team process. I step in as a Fractional VP of Sales to design playbooks, metrics, and teams that scale, so growth is predictable and the founder can focus on the bigger picture.
Your Vision. Your Team. A Sales Engine That Lasts.
I partner with ambitious founders to turn founder-led selling into a scalable, metrics-driven growth
Growing a business from a founder’s vision into a thriving company has always inspired me. The ambition and sheer energy of a founder putting everything on the line is electric. Over my career, I’ve been fortunate to work alongside entrepreneurs making that leap, from privately-owned lifestyle businesses to larger, more structured organizations. And repeatedly, I’ve seen the same commercial challenge emerge.
The transition from founder-led sales to a repeatable team-driven engine is tough. Founders are natural storytellers. They sell through their own journey and personal credibility. But a founder’s story isn’t scalable. Turning that unique way of selling into a clear company value proposition, one a professional sales team can own and repeat, requires a different mindset. It demands process, metrics, and a healthy dose of courage for the founder to step into a new role.
I love solving that challenge. Every company is different and finding the right path for each is as satisfying as it gets in business.
My experience gives me the playbook to help founders make this shift. Over nearly 35 years, I’ve led revenue teams across VC-backed startups, private-equity portfolio companies, and Fortune 500 enterprises. I’ve built $100M revenue streams, scaled global commercial teams, and guided management groups through acquisitions and private-equity exits. I’ve recruited and coached high-performing SDR and customer-success teams. I’ve lifted lead generation by 600%. I’ve improved margins with sharp pricing strategies. I’ve shortened contract cycles by re-engineering back-end processes.
You get the picture. I’ve been around the block. This is not brain-surgery. My focus is always the same: uniquely align talent, process, and tools to create momentum that lasts.
That’s why I founded Fractional Full Measure. As a Fractional VP of Sales, I bring senior-level leadership without the overhead of a full-time hire. I love helping founders build scalable sales organizations and reclaim the freedom to focus on vision and product.
- Mark Jacobs
