At Fractional Full Measure (FFM), we partner with founder-led businesses and growth-stage B2B companies to move beyond the limits of founder-driven selling. No “get-rich-quick” gimmicks, no over-engineered playbooks—just clear, fractional sales leadership that delivers measurable results.
Our Fractional VP of Sales service provides senior-level sales management without the full-time cost. We bring structure, accountability, and a repeatable sales process so your growth is sustainable and scalable.
For companies that need focused help, we also offer project-based sales consulting to strengthen critical areas of performance:
Think of us as your trusted outsourced sales leadership team, bringing decades of real-world B2B experience to help you scale with confidence. We’ve seen what works, what stalls, and how the right revenue growth strategy can unlock potential hiding in plain sight.
Scale Beyond the Founder with a Repeatable Process
Move from founder-led selling to a professional sales organization that drives repeatable revenue growth. We help you build a go-to-market strategy, hire and onboard top talent, and implement a sales process optimization framework with clear sales metrics and KPIs. The result? Pipeline acceleration, stronger customer acquisition, and growth that’s sustainable and measurable.
Coaching, Mentorship, and Sales Process Optimization
A Fractional VP of Sales brings more than strategy; they mentor and coach your internal team to improve performance at every level. From identifying skill gaps to hiring and onboarding new reps, we embed best practices for customer acquisition strategy, net revenue retention, and long-term SaaS sales growth. Your team learns to execute and win with confidence.
Unlock Hidden Growth with a Data-Driven Revenue Growth Strategy
When sales stall, a fresh perspective can reignite momentum. We analyze your sales metrics and KPIs, optimize pricing and process, and implement a tailored B2B sales playbook that accelerates the pipeline and drives measurable revenue growth, whether you’re scaling SaaS or expanding a broader B2B business.
We talk to a lot of business owners who are considering a Fractional VP of Sales for the first time. Here are the questions they ask most often, along with straightforward answers to help you decide if it’s the right fit.
A senior sales executive, part-time. I step in to design strategy, build repeatable processes, and coach your team, without the cost of a full-time hire. You only pay for the time and scope you need.
Typical signs include:
If you’re wondering “Why isn’t revenue growing faster?" or “How do I make sales less dependent on me?" a fractional engagement is likely the right fit.
Expect to shift from ad-hoc, personality-driven sales to a structured, repeatable system. That results in stronger pipelines, higher conversion rates, and a sales system that scales beyond individuals.
It’s flexible. Most clients engage us for a set number of days or hours each month. We are not just giving advice. We are:
You get the impact of a senior leader at a pace that fits your bustness.
Consultants give advice. A Fractional VP of Sales drives execution and delivers results.
Compared to a full-time VP (often six figures + benefits + equity)? Not even close.
With a fractional model you:
Fractional Full Measure Sales Leadership LLC
Wakefield, Rhode Island USA
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